Mark Batliner

About Mark Batliner

I build revenue and repeatable go-to-market motions. I’ve taken a tech business from $0 to $50M in five years and driven $500M+ in revenue impact across software and hardware by winning enterprise deals, scaling channel partners, and building distribution that performs.Right now I’m leading national growth at InteliGlas Corporation, an AI-enabled smart building platform plus turnkey systems integration. My focus is building the machine, tightening ICP and messaging, activating systems integrators, running a clean cadence, and keeping the forecast honest, while selling outcomes tied to NOI improvement, operating cost reduction, compliance reporting, and tenant experience for corporate real estate, public and private REITs, and operators.Before that I ran global sales and business development at Skinit Acquisition, LLC, operating across multiple motions, enterprise direct, big-box retail, OEM and ecommerce, and partner channels including independent rep firms and systems integrators. Highlights include scaling the business from $0 to $50M, closing and expanding $100M+ at the C-suite, landing branded product lines in retail stores, and growing channel revenue 25% YoY.My deal rules are simple. Everyone does strategic outreach, CXO to CXO, VP to VP, AE to champion, CS to users, and partner to partner, coordinated touches move deals. Time kills deals, so I run a tight cadence and mutual action plans to control drift. I qualify hard, map stakeholders, and multi thread across the org so one contact can’t stall the deal. I lean on Sandler, Value Selling, and MEDDICC so discovery is real, value is measurable, and the close is earned. It’s a strategic numbers game, not spray and pray, intelligent coverage, tight targeting, customized outreach, better ratios across conversion, velocity, and win rate.I’m a fundamentals guy. Getting in front of people and having real conversations still wins. AI doesn’t replace selling, it helps earn access, improve preparation, personalize at scale without being sloppy, and stay consistent on follow-up. It’s a tool in the stack that helps my team and me move faster, stay sharp, and protect quality. I use revenue intelligence to analyze meetings and calls so nothing gets missed, tighten follow-up, improve deal control, and coach teams off real data. I use LLM-assisted research, messaging QA, and workflow automation with n8n, ChatGPT, Perplexity, Claude, and Grok.I’m known for transparent leadership, executional grit, and building GTM systems that win in both startup and enterprise environments.

Experience

1. National Sales Director

   Inteliglas Corporation

   Jul 2025 — Present · San Diego, CA, US

   Leading national go-to-market and revenue build for a PropTech smart building platform plus master systems integration. Sell to corporate real estate, institutional owners, public and private REITs, operators, and systems integrators, including healthcare-adjacent and critical infrastructure environments, positioning outcomes tied to NOI improvement, operating cost reduction, compliance reporting, and tenant experience.Highlights• Built national enterprise and partner-led GTM motion, ICP targeting, messaging, and sales cadence across commercial real estate and REIT portfolios• Established systems integrator and channel pathways, partner recruitment, enablement, co-sell workflows, and joint account planning• Ran multi-stakeholder enterprise cycles across facilities, operations, asset management, and finance, mapped decision process and validated intent early• Standardized discovery, qualification, mutual action plans, and follow-up governance, time kills deals so nothing stalls• Sold outcome-based modernization across HVAC, lighting, elevators, and indoor air quality, plus remote monitoring, occupancy visibility, and compliance reporting• Implemented AI-assisted workflows for faster account research, personalization, and messaging QA using n8n and LLMs, with human QA to keep quality high• Expanded into healthcare-adjacent and critical environments, leading regulated stakeholder cycles (Facilities, EHS, IT, commissioning) and integrator delivery of BMS-connected optimization with wireless specialty sensing, positioning ventilation safety, airflow integrity, IAQ, and audit-ready reporting as uptime and compliance outcomes

Education

• University of San Diego

  Bachelor of Business Administration (BBA), Business Administration and Management, General

Skills

• Sales Process
• Marketing
• Product Management
• Management
• Product Marketing
• Channel Sales Development
• Sales Operations
• Retail
• B2b
• Account Management
• Strategy
• Business-to-Business (B2b)
• Product Development
• Rapid Learning
• Sales
• Leadership
• Strategic Planning
• Business Development
• Direct Sales
• Business Strategy
• Solution Selling
• Competitive Analysis
• Selling
• Start-Ups
• Mobile Devices
• Forecasting
• Cross-Functional Team Leadership
• New Business Development
• Marketing Strategy
• Sales Management
• Wireless
• P&L Management
• Customer Relationship Management (Crm)
• Go-to-Market Strategy
• Crm
• Strategic Partnerships