Mark Bailey
Digital Director @Refinery Marketing Communications
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WORK HISTORY
Digital Director @Refinery Marketing Communications
Manchester, GB
Recruited post-acquisition to build Refinery’s digital marketing capability, driving growth through an integrated strategy across brand, performance marketing (paid search, social, display), eCRM, SEO, content, data & analytics, and website experience.As a Board Director, I have helped shaped the agency’s digital vision and commercial strategy — aligning marketing innovation with client and business objectives. I lead the digital marketing initiatives spanning design, development, media, and content for both B2C and B2B brands, including start-ups through to global blue-chip businesses.
EDUCATION
The University of Salford
Business Studies with Law Bsc (Hons) , Business
The Manchester College
Chartered Institute of Marketing (CIM) – Professional Diploma in Marketing, Marketing
Ridge Danyers College Marple
A-Levels
CIM | The Chartered Institute of Marketing
Chartered Marketer, Marketing
ABOUT MARK BAILEY
Commercially driven Marketer with 20+ years’ experience delivering digital transformation, brand growth, and high-impact campaigns for global B2B and B2C brands. I have a proven track record of delivering EBITDA growth, building high-performing teams, and leading award-winning brand and performance campaigns across retail, FMCG, hospitality, finance, manufacturing, and technology sectors.My background spans both agency leadership and client-side operations, giving me a unique perspective on how to drive marketing campaigns and digital experiences with commercial impact. I’ve run agencies, managed client servicing and operations, and overseen integrated brand, performance, and product marketing initiatives — from strategy and creation through execution — delivering measurable results across multiple sectors.Passionate about innovation, collaboration, and transformation, I thrive on helping businesses unlock new growth opportunities through smarter marketing, sharper insights, and stronger client partnerships.
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