Mark B.
Business Director @Wavemaker
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WORK HISTORY
Business Director @Wavemaker
Responsible for the account management (including the planning and buying of media) on behalf of national clients. Experience of both brand and direct response campaigns and within the entertainment, gaming, fashion, retail, FMCG, finance and motors sectors.Championing channel capabilities and innovation to colleagues, clients and agency partners. A speaker at industry events - participating as a guest panellist at the Thinkbox “Focus on TV” marketing event, discussing how emerging technologies are enhancing the television viewing experience. Responsible for the delivery of advertiser-funded fashion TV series \"Show Me Your Wardrobe\"(Sky Living) which included sponsorship, product placement, content creation, talent activation and licensing.A member of Wavemaker\'s Management Board, as well as Flexible Working and Collaboration steering groups.
EDUCATION
The University of Salford
Business Operation and Control
ABOUT MARK B.
Business Director at Wavemaker
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