Mark Anthony Newman

About Mark Anthony Newman

A two-time Neal Award winner. A three-time ASBE Award winner. A one-time Jackson, Alabama Fire Prevention Essay Contest Winner.From big picture to the minutia of \"putting it together,\" there is not much I haven\'t done on the editorial side for both print and electronic publications and I fully understand and appreciate the importance of both forms of media. Both are vital in their own right and cannot simply be a blueprint or an \"echo\" of the other. There is a fine line to making sure both sides of a publication remain relevant and walking that tightrope, to me, is a fun and challenging aspect of the modern era of mass media.Specialties: The majority of my experience has been in managing the day-to-day aspects of a variety of print publications and their related websites. With \"big picture\" experience blended with years of doing the front line jobs, there are very few editorial/management jobs that I don\'t feel comfortable doing. I\'ve worked in consumer magazines, trade, business-to-business, association, non-profit, and even a brief stint in television so I am extremely comfortable in a variety of environments. Have spoken to professional publishing groups about best practices for association magazines\' use of Twitter and why e-newsletters are so vital.

Experience

1. Executive Editor

   Endocrine Society

   Mar 2013 — Present

   Endocrine News is the monthly magazine sent out to the members of The Endocrine Society. Presently tasked with overseeing the production and maintenance of the publication as well as setting the editorial direction of the magazine, procuring stories, topics, authors, and columnists. Heavily involved in the magazine\'s production from concept to finished product. Since being at Endocrine News I have instituted more of a \"service journalism\" angle for the articles, including topics and information that the reader can use in his or her professional life. I also oversaw a massive design overhaul by bringing in a designer from the consumer world. The design debuted in September 2015 and almost every issue since the redesign has broken year-over-year advertising records. For example, the May 2016 issue is the biggest in history at 108 pages. Advertising revenue was in the half a million/year range three years ago; in 2016 revenues are expected to hit $1.2 million. This is just one measure that the changes have been a spectacular success. Also new is an interactive and dynamic website rather than a stagnant PDF of the current issue that had no advertising and was not searchable. Compared to the other sites operated by the Society, the new Endocrine News site has an almost 60% ad viewability rate (compared to 31% and 33% for the main site and a journals site, respectively). Again, another definite measure of success due to the recent changes.Endocrine News is the second largest magazine in the endocrine/diabetes market (out of 14) in ad pages and reach, a remarkable change in the Past year alone. This is in no doubt due to massive design overhaul as well as the improved editorial content (in print and online). Rather than operating Endocrine News like a typical association magazine, I’ve taken steps to institute lessons learned in the consumer and B-to-B realm. With ad revenue more than doubling in less than three years, this seems to be the right direction.

Education

• The University of Alabama

  BA, Public Relations/Journalism

  1982 — 1986

Skills

• Content Development
• Content Strategy
• Magazines
• Networking
• Editing
• Editorial
• Publications
• Public Relations
• Proofreading
• Blogging
• Social Media
• Newsletters
• Newspapers
• Books
• Web Content Writing
• Publishing
• Web Content
• Team Building
• Copy Editing
• Copywriting
• Journalism
• News Writing
• Magazine Articles
• Writing
• Storytelling
• Feature Articles
• Ap Style
• Press Releases
• Interviews