Mark Allocca
- Role
- Asset Lead at 辉瑞
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Mark Allocca
Experienced business executive in biopharmaceuticals with US and Global marketing and…
Experience
Asset Lead
Oct 1995 — Present
Zinforo Asset Lead, Infections Disease (Feb 2019-Present) Responsible for all global operational and commercialization activities pre and post launch. Anti-Bacterial Portfolio Lead, Infections Disease (Jan 2013-Feb 2019) Managed a portfolio of seven products and direct reports responsible for generating over $2 billion in revenue. Zyvox, Asset Lead, Infectious Disease (October 2011-Jan 2013) Developed market shaping strategies to maximize the brands assets over the product life-cycle on a global basis. Accountable for all commercial strategy, pricing, promotion, market development, integrated policy and market access as well as global platform tactical initiatives by overseeing the integrated advertising agency teams for HCP promotion, medical education, digital media and public relations. Asset Lead, Transplantation (11/2008 - 10/2011) Women’s Health Care, Senior Product Director, Oral Contraception (7/2007 – 11/2008). Senior Director, Sales Operations, Pharma (11/2005 – 7/2007) Senior Product Director, Global Strategy Rheumatology, BioPharma (7/2003 – 11/2005) Product Director, Oncology, BioPharma – 7/2003) Senior Product Manager, Central Nervous System (10/1998 – & Product Manager II, Central Nervous System (10/1996 – 10/1998)
Skills
- Pharmaceutical Industry
- Forecasting
- Market Access
- Sales Operations
- Rheumatology
- Segmentation
- Biopharmaceuticals
- Market Planning
- Small Molecules
- Pharmaceutical Sales
- Team Leadership
- Hospital Sales
- Development of Strategic Marketing Plans
- Product Launch
- Healthcare
- Infectious Diseases
- Vaccines
- Positioning
- P&L Management
- Therapeutic Areas
- Marketing
- Project Planning
- Leadership
- Marketing Strategy
- Management
- Strategy
- Cross-Functional Team Leadership
- Global Marketing
- Strategic Planning
- Oncology
- Gastroenterology
- Brand Management
- Business Planning
- Product Development
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