Mark Albrecht
Product Management - Growth Marketing, Rbc Payedge @RBC
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WORK HISTORY
Product Management - Growth Marketing, Rbc Payedge @RBC
Toronto, ON, CA
EDUCATION
University of Toronto
Bachelor of Science (B.Sc.), Communications, Psychology, Sociology
ABOUT MARK ALBRECHT
A versatile senior “Go To Market” professional with proven experience in translating business goals into actionable strategies supporting new product launch, acquisition and engagement including financial accountability of up to $50MM; Broad financial services portfolio experience including B2C and B2B, across product management, marketing, and distribution channels (direct to consumer, digital, retail, partner). Expertise in Brand Development and Product Positioning | Integrated Marketing | Digital & Performance Marketing| Traditional Media & Creative (Retail, Television, Out of Home, Print/Content)| CRM (Email, Direct Mail, Social Engagement & Lifecycle)| Retail & Consumer Promotion| Ethnic & Multi-language Marketing | Inbound Customer Journey development.
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