Mark Aboozia

About Mark Aboozia

With 20+ years of experience as a Senior-Level Creative Business Operations Leader, I have expertise in creative operations, content production and workflow management. I am well versed in budgeting, P&L oversight and leading teams to produce innovative omni-channel marketing campaigns.It is my passion to lead successful teams to produce market penetrating strategies and maximize revenue for each brand I work on. Key Achievements Include: Efficiently managed photo and video campaigns for multiple Fashion, Cosmetic and Beauty Brands each year, implementing a comprehensive brand storytelling strategy with a cohesive omni-channel identity, skillfully negotiating celebrity talent usage contracts, and overseeing a diverse range of 75+ SKU offerings for each launch. Pioneered the New York & Company Brand’s seamless marketing transition to the privately owned Saadia Direct entity directing many comprehensive digitally focused promotional and brand initiatives from ideation through completion. Executed the production and distribution of 60M direct-mail pieces annually in combination with content creation for website and large format print and POS marketing to create innovative omni channel campaigns for 385 stores and 25 Outlets with a $19M marketing investment. Directed workflow operations for an expansive in-house creative marketing team of 25+ members while collaborating with cross-functional units including PR, Social, Merchants, Visual and HR to maximize sales and surpass company KPIs. Spearheaded and negotiated multiple RFP strategies, realizing yearly savings of over 40% in Direct Mail and trimming POS print marketing overheads by nearly 25%.Please contact me through this profile if you wish to connect.

Experience

1. Producer

   E.L.F. BEAUTY

   Oct 2023 — Present · New York, NY, US

   Collaborate with Creative/Brand team to develop and execute creative content that align with company objectives and marketing goals.• Manage production of visual content, including product and on model photography/videography for digital/social, in-store POS and OOH marketing.• Hire and collaborate with a team of freelance photographers, videographers and crew to deliver content within quality, budget and timeline standards.• Constantly keep budget top of mind and always look for ways to improve efficiencies and reduce spend.• Oversee all photo/video shoot details including studio, EQ, sets/prop, product, talent and crew needs to ensure success while simultaneously making sure each shoot is completed on time and within budget.• Oversee and award all outside retouching and partner with creative to maintain high standard of quality for all visual content and that all brand expectations are met.• Negotiate \"term\" and \"buyout\" domestic and international usage rights with photographers and models as well as renewal usage rights for digital, print and OOH campaigns.

Education

• University of the Pacific - Eberhardt School of Business

  Bachelor of Science - BS, Business Administration

  1988 — 1992

Skills

• Retail
• Direct Marketing
• Marketing Strategy
• Advertising
• Apparel
• Budgets
• Direct Mail
• Brand Development
• Budgeting
• Production
• Creative Direction
• Trend Analysis
• Email Marketing
• Pos
• Print Production
• Catalogs