Mark A. Mansfield

About Mark A. Mansfield

I am a senior-level sales and marketing executive with more than 20 years of experience building and growing a specialized advertising business. I have stimulated consistent revenue growth of up to 15% YoY by expanding client base (by over 30%), providing stellar service and building profitable long-term client relationships to achieve a nearly 0% attrition rate. As a sales and marketing leader, I can:• Bring 20+ years of experience leading sales and marketing efforts that grow client base, business reputation and revenue.• Build strong client relationships through a keen business needs assessment and targeted service recommendations to meet them.• Create and implement sales and marketing strategies that successfully emphasize key business attributes and leadership position.• Develop diversification plans to widen brand footprint and secure untapped client opportunities on a national scale. • Provide best-in-class customer service in managing accounts, ensuring loyalty and identifying upsell opportunity.• Oversee day-to-day operations, from financial management and accounting to workflows and technology implementations. • Drive all agency marketing strategy, ranging from public relations to paid advertising campaigns. • Manage specialized teams and supervised up to $2.5 million in annual billings. • Conduct extensive background research to fuel successful prospecting efforts.

Experience

1. President and CEO

   William J. Mansfield, Inc

   Jan 2010 — Present

   Key career-wide impacts at WJM, Inc. include:• Pioneered a diversification plan to make William J. Mansfield, Inc. a national player in legal advertising.• Developed winning sales and marketing strategies that contributed to consecutive periods of up to 15% YoY revenue growth.• Drove aggressive business development efforts that expanded client base by over 30%, to more than active clients.• Implemented industry-leading client service philosophy that helped achieve a nearly 0% client attrition rate.• Introduced marketing and operational innovations that helped burnish the legacy of an 85+ year-old family business.• Inaugurated a reputational marketing strategy that successfully delivered an augmented national client base. • Built a consistent track record of closing the largest accounts in the company’s history.

Education

• Randolph-Macon College

  Bachelor of Arts (BA), Sociology

  1995 — 1999

Skills

• Strategic Planning
• Customer Relations
• Salesforce.com
• Customer Satisfaction
• Advertising
• Advertising Sales
• Marketing
• Selling
• Sales
• Sales Management
• Inside Sales
• Account Management
• Sales Process
• Sales Operations
• Customer Retention
• Customer Service