Mark Bentley

Business Development Director @Reward Formerly Hdi

GB

I’m the Business Development Director at HDI. I help businesses make better decisions through unrivalled insight into their customers, competitors and local market dynamics: who need a better understanding of their customers, including who they are, where else they’re spending and how they’re living their lives: who want to understand their business performance against their direct competitors: who want help identifying the best locations for new site openings and/or optimising their estate: who want help identifying the best distribution opportunities for their brands, and customer insight to deliver more compelling brand sell-ins and tender presentations: self-serve access to our modular insights platform, providing a range of downloadable reports that update weekly from site-specific insights to tailored brand-level performance tracking: tailored data-sets to business requirements: flexible support answering business critical questions of all sizes e.g. bespoke customer segmentation, pricing review & recommendation? Behavioural data from 10.2 million unique customers Understand individual hospitality venues and grocery & convenience stores On-tap tracking of local neighbourhoods, market segments and 300+ UK hospitality formats Product range and price tracking from c.20k hospitality venues Flexibility to meet the needs of our clients\"To get data on millions and millions of people is unlike anything that our industry has been able to do before.\" Oliver Taylor, Head of Insight at Greene King m••••••••@hdinsights.com07•••••••45

Lancaster University

BSc, Marketing