Mark Rosenberg

Communications Director | Public Relations | Content Strategy | Media Relations

Role: Vice President of Communications at 2-Story
Location: Milwaukee, WI, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Mark Rosenberg

Accomplished senior communications professional with over 20 years of communications…

Experience

Vice President of Communications
2-Story
Jan 2018 — Present · Milwaukee, WI, US
Develop strategic communication plans for a variety of agency clients in government, B2B and B2C sectors, with an emphasis on producing cost-effective and engaging content on both social and traditional media platforms to improve brand engagement.• Provided communications and public relations consultation on the agency’s successful bid to land a $500K contract with the City of Milwaukee to market the city’s new fixed-rail transit system that opened in Fall of 2018• Generated nearly $300K in media value for the city’s streetcar prior to passenger service commencing through a coordinated communications strategy emphasizing themes of economic development, workforce development, public education and ridership generation• Developed a comprehensive crisis communications manual for the City of Milwaukee to guide messaging around streetcar service interruptions, operational accidents and incidents, budget considerations and opposition to system expansion

Education

University of Pennsylvania
Bachelor of Arts, Communication
2000 — 2004

Skills

Newsletters
Influencer Marketing
Advertising
Strategic Media Relations
Team Management
Performance Management
Sports Management
Sports Communication
Crisis Communications Training
Stakeholder Engagement
Media Monitoring
Strategic Brand Positioning
Communications Planning
Strategic Content Development
Social Media Integration
Promotional Solutions
Event Management
Crisis Communications
Event Planning
Managing Media Relations
Editing
Performance Improvement
Corporate Partnership Development
Social Media
Sports Marketing
Social Media Communications
Community Partnership Development
Creative Strategy
Copywriting
Executive Presentation Development
Press Releases
Budget Management
Public Relations
Internal Communications
Brand Management
On-Air Experience
Media Relations
Content Strategy
Facebook
Sports

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