Marjorie Cannon

Demand Generation Director at TruEra

Role
Director of Demand Generation at Truera
Location
Menlo Park, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Marjorie Cannon

Technology marketing professional with extensive experience including: • Building pipeline of qualified sales opportunities. • Initiating, planning and managing successful demand generation programs, from digital marketing and live events to email marketing, telemarketing and direct mail. • Using analytics to measure effectiveness and increase ROI on marketing budgets. • Staffing and leading effective teams of marketing managers and sales development representatives.

Experience

  1. Director of Demand Generation

    Truera

    Jan 2022 — Present · Redwood City, CA, US

Education

  • UCLA Anderson School of Management

    MBA, Business

  • Stanford University

    AB, Economics

Skills

  • Product Marketing
  • Strategic Partnerships
  • New Business Development
  • Strategy
  • Saas
  • B2b
  • Professional Services
  • Marketing Management
  • Email Marketing
  • Partner Management
  • Multi-Channel Marketing
  • Product Management
  • Business Alliances
  • Business Intelligence
  • Go-to-Market Strategy
  • Management
  • Cloud Computing
  • Marketing
  • Solution Selling
  • Demand Generation
  • Salesforce.com
  • Sales Enablement
  • B2b Marketing
  • Sales Process
  • Field Marketing
  • Online Marketing
  • Analytics
  • Marketing Strategy
  • Crm
  • Enterprise Software
  • Lead Generation
  • Marketing Operations
  • Software as a Service (Saas)
  • Business Development
  • Marketing Automation
  • Competitive Analysis
  • Start-Ups
  • Customer Relationship Management (Crm)

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