Marjorie Hastings
- Role
- Research and Brand Marketing Manager at PEMCO
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Marjorie Hastings
Highly collaborative marketing leader with 25+ years’ experience. Skilled in competitive…
Experience
Research and Brand Marketing Manager
Oct 2018 — Present · Seattle, WA, US
Primary brand strategist and key marketing liaison with creative agencies; responsible for a multi-million-dollar creative strategy, creative production and media strategy. Primary research manager responsible for consumer and employee research strategy, manage research projects and delivering actionable insights for the employee experience, customer experience and brand positioning. Lead and collaborate on the strategic development and implementation of branding, marketing and creative development for integrated product campaigns. Manage PEMCO’s consumer insights and employee engagement programs; allocate an annual research budget of $1.2M, aimed at collecting and analyzing qualitative/quantitative data.
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