Marjon Hilgenga
Seo Content Manager @EssilorLuxottica
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WORK HISTORY
Seo Content Manager @EssilorLuxottica
London, GB
Lead a team of six international SEO copywriters, managing content across eight European markets and five brands (Vision Direct, Lenstore, Lensbest, Glasses Direct, Brille24). Oversee the delivery of all copy requests and ensure strong cross-team collaboration with SEO, Design and UX/UI to produce high-performing, user-focussed content. Guide SEO best practices, support CRM and social content, and help shape brand voice and customer engagement strategy across channels.
EDUCATION
Stad en Esch (The Netherlands)
Pre-university education | Gymnasium
University of Groningen
MA | Drs.
Nederlands Instituut voor Marketing
NIMA Diploma in Public Relations | Nima Communicatie A
SKILLS
ABOUT MARJON HILGENGA
SEO Content Manager with a strong track record in e-commerce and marketing. I lead a team of five international copywriters creating content for eight European markets across five brands: Vision Direct, Lenstore, Lensbest, Glasses Direct and Brille24. My expertise includes on-page SEO, content management and translating. Proficient in using tools like Ahrefs and Wincher for keyword research and performance analysis. Previously, as a Senior Dutch Copywriter at Vision Direct, I specialised in crafting SEO-optimised content for Dutch and Belgian websites. With a strong background in editing, copywriting and translation, I’m a versatile content professional dedicated to driving results in customer-facing communications.
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