Mariya Rubinshteyn
Digital Analytics & Data Collection | Adobe Analytics Strategist & SME | Tag Management | Real-Time Insights | ETL & Data Design Partner | Data Governance | Cross-Platform & Streaming Tracking
- Role
- Senior Manager, Digital Measurement Strategy at NBCUniversal
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Mariya Rubinshteyn
With 14 years in the Media & Entertainment industry, I’ve led the digital data…
Experience
Senior Manager, Digital Measurement Strategy
Aug 2020 — Present · New York, NY, US
Improve the effectiveness of digital content distribution by establishing a comprehensive, company-wide approach to collecting and analyzing digital data.Lead a high-performing team dedicated to optimizing the accuracy and efficiency of data collection, validation, and analysis across a diverse portfolio of domestic and international platforms, including Peacock, NOW/WOW, Showmax, Cable & Entertainment, News, Sports, Fandango/Fandango at Home, and Rotten Tomatoes.
Skills
- A/B Testing
- Digital Media
- Conversion Optimization
- User Experience
- Digital Marketing
- Sem
- Analytics
- Google Analytics
- Landing Page Optimization
- Competitive Analysis
- Multivariate Testing
- Webtrends Analytics
- Web Analytics
- Omniture
- Comscore
- Online Marketing
- Mobile Marketing
- Digital Strategy
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