Mariya F.

About Mariya F.

Results-driven marketing leader, known for innovation and unique mix of strategic, creative, operational and technical abilities. A thought-partner that drives strategy and execution across all aspects of marketing including demand generation, enablement, digital, product marketing, social, PR, events, thought leadership, brand development to maximize revenue potential. Guided international marketing teams within global enterprises, early stage companies and tech-focused marketing agencies to develop innovative demand generation programs that achieved key business goals and revenue growth. Successful track record in generating leads and new business with some of the tech industry’s most influential companies including Glassdoor, Microsoft, IBM, HPE, Verizon in the Americas and EMEA. Specialties and demonstrated success in: Marketing Strategy, Execution and ROI Go-to-market Fit, Demand Generation and Sales Enablement Product Market Fit, Product Marketing, Market Research, Sales Insights Field Marketing, Channel Marketing, Global Alliances Marketing Automation and Sales Technology Design & Implementation B2B Marketing Experience in Fortune 100, mid-size and start-ups Global Business Governance Global Team LeadershipI’m very passionate about my work and always excited to connect with other professionals.

Experience

1. Startup Mentor

   Plug and Play

   Jan 2020 — Present

   Supporting healthTech, finTech, insureTech and enterprise cohorts. Helping founders & early-stage companies with marketing, product positioning, go-to-market strategy, brand and growth tactics.

Education

• Harvard Business School Executive Education

  Executive Education, Driving Profitable Business Growth

  2020 — 2020

• Oglethorpe University

  Business Administration; Marketing, Cum Laude

• University of Georgia - Terry College of Business

  Master of Business Administration (MBA), Cum Laude

  2013 — 2015

Skills

• Program Management
• Lead Generation
• Customer Acquisition
• Market Research
• International Marketing
• Communication
• Google Analytics
• Management
• Event Marketing Strategy
• New Business Development
• Competitive Analysis
• Start-Ups
• Pay Per Click (Ppc)
• Market Planning
• Software as a Service (Saas)
• Business Development
• Digital Marketing
• Team Management
• Microsoft Office
• Sales
• Global Program Development
• Creative Strategy
• Online Marketing Analysis
• Strategic Partnerships
• Leadership
• Time Management
• Mergers & Acquisitions
• Email Marketing
• Product Launch
• Product Marketing
• Brand Management
• Cross-Functional Team Leadership
• Brand Awareness
• Content Strategy
• Social Media Marketing
• Marketing Strategy
• Project Management
• Marketing Operations
• Strategic Planning
• Performance Management