Marivic Tiongson

About Marivic Tiongson

Strategic Thinking & Execution | Successful Growth Driver | People & Team Coach My greatest contribution is finding the strengths of people to grow themselves and the business. I help pharma, biotech, and life sciences teams win at launch and in the field. I’m a strategic consultant and performance coach who has courageously “played on the field” in commercialization and now advises and coaches the teams who need to deliver results under pressure. Having lived and worked across Asia, the UK, Belgium, and the US, I bring a genuinely global view of launch, access, and stakeholder dynamics. I lead with a blend of high standards, deep preparation, and real care for the people doing the work. I work with leaders in Commercial, Patient Affairs, Leadership & Capability Development, Operations.Through Imbue Partners, I partner with leaders on launch & competitive excellence. I help teams navigate complex indications, crowded categories, & high stakes market dynamics to build clear strategies, sharpen positioning, and execute in a way that’s cross functional, patient centered, and commercially disciplined. My focus is on practical, usable strategy: what happens in the client room must translate into what happens in the field & with stakeholders.Through CoachCollab with Bloom & Wow, I coach commercial & field leaders to perform at a higher level—commercially, clinically, and personally. I work with leaders to strengthen how they lead teams, show up in critical conversations, manage pressure, and create cultures of accountability & trust. The work connects mindset, skillset, & behavior so that coaching isn’t “nice to have,” it becomes a lever for commercial excellence.Across both pillars, my through line is competitive excellence rooted in values. My faith shapes how I show up as a partner: I care about how teams win, how patients are served, & how people are treated along the way—not just whether the numbers look good at quarter close. I’m at my best when I’m:• Building and stress testing launch and competitive strategies with senior teams• Translating complex science into clear, compelling, and compliant narratives• Coaching leaders who need to manage change, and want to be tougher and more compassionate at the same time• Designing programs that turn insight into repeatable behaviors & field impactIf you’re leading a launch, transforming a narrative or portfolio, or building a stronger commercial bench and want a partner who will both challenge & champion your team, I’d love to connect.Note: All opinions and comments I make on posts are my own.

Experience

1. Strategy Lead

   Imbue Partners Llc

   Aug 2024 — Present · Boston, MA, US

   Lead projects with global clients to reimagine how they engage with their most important stakeholders - patients, caregivers, HCPs, and each other to develop winning commercialization strategies. Imbue Partners is a specialized management consultancy that collaborates with clients to drive sustainable growth through strategic planning, organizational capabilities and process improvement. I partner with clients to develop actionable insights and optimize customer engagement by facilitating cross-functional teams and applying proven methods and tools to all commercial activity for early launch and commercialization phases for rare diseases, pharma, specialty and medical devices. Imbue Partners is certified as a Women\'s Business Enterprise (WBENC).

Education

• University of the Philippines

  Psychology

• The University of Chicago Booth School of Business

  Executive Development Program

• Boston University

  MicroMasters Degree - Digital Leadership and Technologies

  2020

• Questrom School of Business, Boston University

  Master of Business Administration - MBA

• Princeton University

  Executive Leadership Program

• iPEC Coaching

  Certified Professional Coach & Energy Leadership Coach, Team and Individual Coaching

Skills

• Marketing Research
• Marketing
• Market Research
• International Marketing
• Product Innovation
• Consumer Insight
• Market Planning
• Product Development
• Global Marketing
• Brand Equity
• Customer Insight
• Brand Architecture
• Marketing Management
• Market Analysis
• Business Strategy
• Fast-Moving Consumer Goods (Fmcg)
• Consumer Products
• Competitive Analysis
• Forecasting
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Launch
• Segmentation
• P&L Management
• Fmcg