Marius Lazar

WORK HISTORY

EDUCATION

ABOUT MARIUS LAZAR

I learnt during my career that people are the most important asset of a company and of most importance is to have in your team skilful and motivated ones.I continuously progressed in leadership passage: manage self > manage others > manage managers > functional manager.I capably covered various fields of marketing in multicultural environments / emerging Eastern European markets – brand management, trade marketing, sales & distribution, insights, planning, customer relationship management.I have records of high quality results delivered under pressure – from global projects, or restructuring the business, to lower scale projects where I had to manage a crisis.ACHIEVEMENTS• Pivotal role in the rollout of the new progressive Davidoff ranges (Reach and Evolve), representing 1/3 of total brand revenue in 2021.• 20+ campaigns implying product development for global brands (launches, re-launches, line extensions, limited editions).• New BAT Bulgaria brand portfolio strategy. Approval at the regional level to shift entire marketing support to new key brands.(20••••11)• First market to implement 2 global projects for BAT flagship brand – Kent packaging redesign (2006) and Nanotek launch (2007).• Remarkable growth for the brands under my lead (Kent - from 9.8% to 18.4% becoming no. 1 in Romania in 2006; Double volumes in 2007 vs. 2006 in Kazakhstan).• From 5th to 3rd position - Romania, respectively from 11th to 4th - Kazakhstan, in terms of Kent global volumes.• ‘Best Re-launch of 2006’ award by Progressive Magazine (prestigious retailers’ magazine in Eastern Europe).• Many direct reports assessed as individuals capable to progress at a faster pace in the organisation.Specialties: • Brand Management / Advertising• Trade Marketing / Sales / Distribution• Customer / Consumer Relationship Management (CRM)• Viral Marketing• Research / Insights• Strategy & Planning• Organizational Restructuring• FMCG / Tobacco / Tea• Pharma / Dietary Supplements / Nutraceuticals / Probiotics