Maritza Powell
Sr Digital Manager, Stelo by Dexcom | 15+ years Digital Marketing Experience | Cross-Channel Lifecycle Engagement, Personalization, Web CRO, UX Optimization, E-commerce, Digital Operations
- Role
- Sr Manager, Digital Experience at Dexcom
- Location
- Oceanside, CA, US
- LinkedIn followers
- 500 followers
Experience
Sr Manager, Digital Experience
Sep 2022 — Present · San Diego, CA, US
2024 - Today: Leading Stelo digital ecommerce & cross channel communication & personalization for consumer, provider, and business segments. 20••••24: Led the U.S. consumer digital communications ecosystem across web, email, SMS, and in-app channels. I drove performance at the lower funnel with effective UX design, lead nurture tactics, and personalized communications that drive acquisition, accelerate new customer onboarding, and strengthen retention.
Education
California Polytechnic State University-San Luis Obispo
BS, Business Marketing
2007 — 2010
Skills
- Conversion Optimization
- Google Adwords
- Social Networking
- Brand Awareness
- Social Media Measurement
- Copywriting
- Market Research
- Wordpress
- Marketing Communications
- Google+
- Data-Driven Marketing
- Social Media Marketing
- Digital Strategy
- Press Releases
- Email Marketing
- Analytics
- Online Advertising
- Adobe Site Catalyst
- Digital Marketing
- SEO
- Smo
- Google Tag Manager
- Salesforce Marketing Cloud
- Web Analytics
- Advertising
- Media Analysis
- Data Reporting
- Marketing
- Community Management
- Marketing Strategy
- Google Analytics
- Adobe Social
- Sem
- Content Marketing
- Tableau
- Online Marketing
- Content Development
- Social Media
- Twitter Advertising
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