Maritza Kritz

About Maritza Kritz

As the Director of Hospital Admissions and Marketing, I oversee and scale the admission process for patients requiring hemodialysis, high-acuity skilled nursing, and specialized rehabilitation services. With over 15 years of experience in healthcare and social services, I partner closely with hospital physicians, discharge planners, families, and interdisciplinary clinical teams to ensure timely, appropriate, and patient-centered transitions of care. I bring a strong operational foundation, holding certification in ICD-10 coding and a Assisted Living Administrator in the state of Oregon.My role extends beyond admissions into marketing strategy, relationship development, and growth planning. I focus on building sustainable referral pipelines, strengthening hospital partnerships, aligning clinical capabilities with payer and system needs, and positioning organizations for long-term census stability and reputational strength, particularly in high-acuity and complex care environments.In addition to my professional work, I serve as Chair of the Oregon Public Health Association, where I help guide statewide public health priorities and elevate cross-sector collaboration. I am also a Commissioner for the New Portlanders Policy Commission and an Environmental Conservation Educator with Latino Outdoors. Through these roles, I advocate for health equity, empower at-risk youth and immigrant communities, and leverage environmental education as a tool for resilience, belonging, and well-being.I hold dual certifications in Diversity, Equity, and Inclusion and Corporate Sustainability from Cornell University, reflecting my commitment to equitable systems, responsible leadership, and long-term impact. Across healthcare, public health, and environmental spaces, my work centers on building strong partnerships, advancing strategic growth, and driving meaningful, community-centered change.

Experience

1. Director of Hospital Admissions and Marketing

   PACS

   Feb 2024 — Present · Portland, OR, US

   Increased skilled nursing facility census from 65% to 100% through targeted hospital outreach, referral development, and payer mix optimization• Identified and prioritized high-acuity referrals with elevated Non-Therapy Ancillary (NTA) point profiles to drive higher PDPM reimbursement rates• Reviewed hospital records for key NTA triggers (e.g, dialysis, IV meds, wound care, HIV/AIDS, ventilator support) to maximize revenue per patient •Developed and maintained real-time census tracking tools to monitor occupancy trends and forecast revenue targets• Conducted payer source analysis to increase Medicare and managed care admissions while reducing long-stay Medicaid exposure• Trained internal staff on NTA scoring criteria and PDPM revenue implications to align admissions with financial strategy• Collaborate with hospital teams to identify patients who would benefit from hemodialysis or skilled nursing care, and facilitate smooth transitions• Participate in continuous quality improvement• Ensure systematic and ongoing contact with hospital clinicians • Execute CRM and Prospect Centered Selling sales methodology• Create and distribute marketing materials that highlight the specialized services offered, ensuring they are accessible and informative for both hospital staff and patients• Establishes and maintains professional relationships with community members, hospital leadership, discharge coordinators, caseworkers, physicians, skilled nursing communities, and all other admission sources to generate consistent admissions and repeat referral sources• Screens and reviews potential patients for admissions• Collaborates with the clinical team to identify care goals to ensure that adequate resources, environments, and services can be provided to prospective patients• Provides resources for alternative placement when necessary• Manage the admissions process in EPIC and CRM• Completes required admission paperwork with the patient and/or patient\'s agent

Education

• Cornell University

  Intercultural/Multicultural and Diversity Studies

• Harvard Business School Online

  Digital Marketing Certification

• University of Maine at Presque Isle

  Master of Business Administration - MBA, Business Administration, Management and Operations