Mari Triplett

About Mari Triplett

Revenue Enablement Architect • 10+ years driving operational clarity for complex B2B sales cycles. • I blend the latest GTM wisdom with tech and operational design expertise, scaling revenue systems, processes, and performance rhythms from the ground up.• My focus: translating strategic goals into measurable KPIs, empowering remote teams, and simplifying complexity so sales teams sell smarter and exceed targets. • Proven leader in fostering high-trust, inclusive cultures.What lights me up:• Coaching others, recognizing the profound long-term impact of cascading effects• Setting and attaining aspirational goals, as an individual, but especially as part of a team• Finding the \"Why\" in what we\'re doing, as even the simplest motivations can fuel perseverance• Bringing my whole self to work, and encouraging others to do the same• A relentless curiosity, as new people, perspectives, subjects, and ideas consistently captivate me• Challenge. It\'s not fun for me if it\'s easy.I love meeting new people and embarking on new learning journeys, so please do reach out and connect with me if I can every be helpful to you or your network.

Experience

1. Head of Sales Excellence and Operations

   Fair Trade USA

   Oct 2024 — Present · Oakland, CA, US

   Appointed to lead a new function focused on aligning sales strategy, operational systems, and cross-functional execution to support revenue growth and customer value. In this role, I partner closely with leaders across Sales, Marketing, Customer Success, and Operations to improve performance visibility, strengthen collaboration, and ensure teams are equipped to meet evolving commercial goals.Key areas of focus include: Enhancing sales performance management by standardizing dashboards, KPIs, and review processes across teams. Improving cross-departmental responsiveness to customer needs by building new systems for collaboration and accountability. Optimizing core tools (Salesforce, Asana, ThoughtSpot, and others) to increase adoption, save time, and support data-driven decision-making. Leading product, data, and service delivery efforts that align with strategic customer outcomes and long-term account success.My approach combines a deep understanding of sales and customer operations with a practical, systems-oriented mindset. I’m focused on creating the structures, processes, and insights that help commercial teams operate more effectively, especially in complex, mission-driven environments.

Education

• Tufts University

  MS, Nutrition- Agriculture, Food, and Environment Program

  2009 — 2011

• UC San Diego

  B.A., Visual Art

  2003

Skills

• Project Management
• Sustainability
• Business Development
• Microsoft Office
• Leadership
• Public Policy
• Sports Coaching
• Research
• Staffing Services
• Human Resources
• Strategy
• Business Strategy
• Nonprofits
• Rugby
• Negotiation
• Recruiting
• Supply Chain
• Event Planning
• Non-Profits
• Program Management
• Information Graphics
• Proposal Writing
• Nutrition
• Local Food
• Rural Development
• Public Speaking
• Policy
• Sustainable Development
• Social Media