Mariana Tramontina

About Mariana Tramontina

I lead multilingual content programs at the intersection of editorial quality, localization strategy, and cross-functional collaboration. With 20+ years across journalism, editorial leadership, and global content environments, I’ve worked across multilingual content, localization, and editorial quality for brands including Apple, Google, Meta, Spotify, JBL, and more. In my current leadership role for a major global technology company, I lead teams and oversee quality frameworks focused on consistency, capacity, performance, and scale. I began my career in journalism, spending 12 years at one of Brazil’s largest media companies, where I reported from major events, managed editorial teams, led content strategy for a platform reaching 114M monthly visitors, and oversaw coverage across entertainment, technology, and culture. Today, I design governance models, performance programs, and cross-functional workflows that enable global content teams to operate effectively at scale, including in AI-supported environments. I identify where quality, consistency, or scale are breaking down, and lead the teams and programs that turn those insights into durable improvements across languages and markets.

Experience

1. Partner Engagement Manager

   Welocalize

   Dec 2025 — Present

   Lidero o relacionamento com parceiros e as operações de conteúdo para um grande cliente global de tecnologia, coordenando a atuação entre equipes multifuncionais em diferentes localidades, times de qualidade e áreas de entrega. Responsável pela performance operacional dos programas sob minha gestão, incluindo liderança de equipes, onboarding, acompanhamento de KPIs de qualidade, monitoramento de throughput e alinhamento com stakeholders. Impulsiono melhorias em fluxos de trabalho, sistemas de treinamento e frameworks de avaliação de qualidade, garantindo a entrega consistente e culturalmente adequada de conteúdo em escala. Atuo como ponto de conexão entre as expectativas do cliente, os padrões linguísticos e a execução operacional, trabalhando em parceria com o cliente, PMs e times de qualidade para manter o alinhamento entre entrega, capacidade e requisitos de conteúdo.

Education

• EC English Language Centres Alumni

  Intensive course, English

  2010 — 2010

• ABJL - Academia Brasileira de Jornalismo Literário

  Specialization, New Journalism

  2006 — 2006

• São Paulo Digital School

  Certificate Course, Digital Marketing

  2019 — 2019

• UNIALFA - Centro Universitário Alves Faria

  Bachelor's Degree (BA), Journalism and Social Communication

  2002 — 2005