Marita Peterson

About Marita Peterson

These are supposed to be short and professional, but LinkedIn gives me 2,600 characters and I\'m a systems thinker who sees connections everywhere—so who am I to waste that generous character limit?I\'m a systems-thinking, marketing operations expert who strategizes with both the big picture and the little details in mind. While others focus on individual campaigns or tactics, I see the entire interconnected web—how lead scoring impacts sales handoffs, how attribution data shapes budget decisions, how workflow automation can eliminate bottlenecks three departments away.My background spans sales operations, marketing operations, and support operations, which gives me a unique perspective on the full customer journey. I\'ve been in the trenches fixing broken processes, building reports that actually tell you what\'s happening, and creating workflows that make everyone\'s job easier. I get genuinely excited about CRM architecture and data flows because I understand how they impact real business outcomes.Spreadsheets aren\'t work for me—they\'re puzzles. I\'m a relentless learner who loves diving deep into CRMs (my dreams are HubSpot-orange at this point), dissecting complex data relationships, and building systems that scale. My brain naturally maps connections others miss, whether that\'s spotting why conversion rates dropped in Q3, identifying the workflow gap that\'s creating friction for your sales team, or catching the compliance gap that could torpedo your entire email program.I\'m autistic and have ADHD, which makes me pattern-focused and exceptionally detail-oriented. I catch the small things that break systems, spot data inconsistencies others overlook, and can hyperfocus on complex operational problems until they\'re solved. These aren\'t obstacles—they\'re superpowers in operations work.The result? I architect marketing operations that actually function as part of a larger revenue system, not isolated activities.Also, my cats occasionally crash Zoom meetings, so you might meet Klaus and Eggnog.

Experience

1. Marketing Operations Gtm Engineer

   SightCall

   Nov 2025 — Present

   Leading go-to-market strategy and marketing operations for B2B visual support platform serving enterprise customers in manufacturing, insurance, and healthcare- Diagnosed systemic GTM positioning issues through analysis of 10+ years of Salesforce customer data, identifying conversion patterns and use case variations across market segments- Designed Jobs-to-Be-Done positioning framework reframing product from feature-focused to outcome-focused messaging, enabling prospect self-identification- Built vertical-specific targeting architecture with ICP definitions, persona mapping, and segment-specific value propositions for 4 priority industries- Developed integrated GTM execution including messaging frameworks, email sequences, sales enablement content, and lead scoring models aligned to buyer journey stages

Education

• Lingnan University

  Bachelor's degree, International/Global Studies

  2014 — 2014

• Alverno College

  Bachelor's degree, Global Studies, Religious Studies, Asian Studies

  2011 — 2016