Marissa Spinello
Sr Consultant, People Change Management @CIBC
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WORK HISTORY
Sr Consultant, People Change Management @CIBC
Toronto, ON, CA
Partner with business leaders to design and deliver change strategies that drive adoption, minimize resistance, and support organizational objectives- Design and deliver clear, targeted communications that build understanding, reduce uncertainty, and drive adoption during change initiatives- Develop communication strategies, toolkits, and campaigns that align with organizational values and employee needs- Partner with stakeholders and leaders to develop messaging that fosters trust and enhances engagement- Measure communication effectiveness through feedback and adjust strategies to ensure messages resonate and achieve desired outcomes- Apply structured change management frameworks (e.g, Prosci ADKAR) to guide initiatives and measure effectiveness.
EDUCATION
George Brown College
Certificate Program
The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University
Marketing Management
SKILLS
ABOUT MARISSA SPINELLO
I’m a builder by nature — of products, programs, messaging, and momentum. Over the years, I’ve worked across product marketing, product management, and change initiatives, helping teams move from idea to execution (and making sure everyone’s still aligned by the time we get there). I love working at the intersection of strategy and action: launching go-to-market plans, leading cross-functional projects, rolling out change, and translating big goals into clear next steps. Some things I’m known for: — Making complex things easy to understand — Keeping teams on track (without slowing anyone down) — Helping customers and internal teams feel like they’ve been heard — Connecting dots between product, marketing, and ops — Bringing structure to brand-new initiatives If it involves collaboration, clarity, and a good roadmap — I’m in.
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