Marissa Valletta Seagrave
Director, Digital Marketing at The Hartford
- Role
- Director, Performance Marketing at The Hartford
- Location
- Burlington, CT, US
- LinkedIn followers
- 500 followers
About Marissa Valletta Seagrave
Experienced digital marketing professional with 10+ years of experience managing platforms including but not limited to Google Ads, Bing Ads, Meta, LinkedIn, Pinterest, Email, Programmatic and Online Video buying.
Experience
Director, Performance Marketing
Oct 2023 — Present
Managing a team of 3 B2C performance marketers, focused on driving new written premium across multiple lines of business.Manages a $15M+ budget across multiple channels including paid search and display media, focused on efficient cost per conversions.Supervises competitive insight work that fuels data driven decisions during regular leadership strategy sessions for multiple lines.
Education
University of Connecticut
Bachelor of Arts, Sociology
2009 — 2013
Guilderland High School
High School Diploma, College Preparatory
2005 — 2009
University of Connecticut
Master of Arts (M.A.), Digital Media and Design
2013 — 2014
Skills
- Brand Development
- Marketing
- SEO
- Event Planning
- Microsoft Office
- Press Releases
- Advertising
- Social Media Advertising
- Google Adwords
- Social Media
- Sports Marketing
- Market Research
- Google Analytics
- Media Planning
- Photoshop
- Paid Search Campaigns
- Public Speaking
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