Marissa Roer
Founder & Creative Director, ALTRD | Experiential & Wellness Events
- Role
- Founder at Altrd
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Marissa Roer
Founder | Creative Director | Executive Producer | Community Builder I am a multidisciplinary leader at the intersection of wellness, culture, and creativity. As Founder of ALTRD, I built a first-of-its-kind venture redefining nightlife through science-backed, substance-free experiences. I direct the long-term vision, creative strategy, and operational growth curating transformative events, producing large-scale productions, and forging partnerships that bridge wellness, music, and lifestyle. Previously, as an award-winning documentary filmmaker and Senior Producer at 70 Faces Media, I produced 300+ videos and a 14-part docuseries that reached a global audience of more than 100 million viewers. I also founded Starseeded, a global mindfulness platform uniting members through immersive experiences and content. Core Expertise: • Visionary Founder leading creative direction, methodology, and long-term strategy • Project & Event Producer with end-to-end oversight of production, operations, and team management • Community Builder & Facilitator cultivating engaged, purpose-driven audiences worldwide • Brand & Creative Strategist shaping cultural positioning, content ecosystems, and strategic partnerships Across all ventures, I leverage storytelling and human connection to build movements, scale communities, and deliver cultural and commercial impact on an international stage.
Experience
Founder
Apr 2025 — Present · NY, US
As Founder of ALTRD, I lead a pioneering venture reimagining nightlife through science-backed, substance-free experiences. From concept to execution, I’ve built ALTRD into a category-defining brand at the intersection of wellness, music, and culture. With 15+ years of expertise in brand strategy, immersive storytelling, and large-scale production, I bring both creative vision and operational excellence to every initiative.Core Leadership & Expertise:• Visionary Founder leading the creative direction, methodology, and long-term vision of ALTRD• Project & Event Producer overseeing end-to-end event production, team onboarding, and day-to-day project management• Community Builder & Facilitator designing transformative experiences and cultivating an engaged, aligned community• Brand & Creative Strategist directing social media, content creation, website development, and partnerships with non-alcoholic and wellness brandsThrough ALTRD, I have curated high-impact experiences that fuse neuroscience, movement, and music, secured collaborations with lifestyle brands, and established a blueprint for substance-free nightlife. My mission is to build brands, experiences, and communities that unlock human potential while driving cultural and commercial impact.
Education
Muhlenberg College
Bachelor's degree, Communication and Media Studies & Music Performance
2011 — 2015
Loomis Chaffee
High School
2007 — 2011
New York University
Summer Studies, Cinematography and Film/Video Production
2013 — 2013
Skills
- Recording
- Film
- Event Planning
- Advertising
- Music Production
- Interior Design
- Web Design
- Social Networking
- Contemporary Art
- Music
- Art
- Waitressing
- Social Media Marketing
- Social Media
- Bartending
- Graphic Design
- Editing
- Music Industry
- Entertainment
- Theatre
- Hosting
- Songwriting
- Composition
- Musical Theatre
- Singing
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