Marissa May Sharpless
Vice President of Brand Marketing
- Role
- Vice President of Marketing, Carvel at GoTo Foods
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Marissa May Sharpless
I am a transformative executive with a wealth of experience in brand marketing, public relations, and integrated communications, focused on fueling strategic growth for global brands across diverse channels. With a proven ability to build and lead high-performing teams, I specialize in executing data-driven campaigns that amplify brand storytelling and generate measurable business results.Passionate about shaping compelling narratives that resonate with audiences, I excel in driving cross-functional collaboration and securing executive support for innovative marketing strategies. My expertise extends to developing consumer-centric marketing frameworks, orchestrating integrated campaigns, and optimizing the power of PR and social media to strengthen brand presence.Skilled in managing multimillion-dollar budgets, I deliver operational efficiencies while consistently enhancing brand equity. Whether it’s elevating a brand’s visibility, creating lasting consumer connections, or delivering financial results, I bring a holistic approach to every challenge.
Experience
Vice President of Marketing, Carvel
Jan 2024 — Present
Responsible for crafting and executing the brand’s marketing strategy across 315 physical locations, I oversee all facets of brand management, including menu strategy and innovation, brand positioning and creative direction, digital marketing, and a full spectrum of media strategies, including paid, owned, and earned. Serving as the trusted strategic partner to the Chief Brand Officer, I translate departmental initiatives across marketing and operations into a unified, impactful brand strategy, tailored to various audiences - internal corporate team and support partners, consumers, franchisees, and a Franchise Advisory Council.
Education
UNC Hussman School of Journalism and Media
Bachelor’s Degree, Electronic Communication
The University of North Carolina at Chapel Hill
Bachelor’s Degree, UNC School of Media and Journalism
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