Marissa Latshaw

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARISSA LATSHAW

If you’re a marketer, you are constantly looking for creative and strategic ways to encourage people to engage and take action. But how often do you talk to your customers? And are you asking the right questions?Your customers (clients, partners, donors, etc.) hold the answers to your biggest strategic questions and challenges, and yet you rarely have the time to talk to them in a meaningful way.I understand. I’ve been there.That’s why you need to be intentional and systematic about harnessing EMPATHY for the people you serve. Once you do, they\'ll start to see themselves reflected in every touchpoint, and you\'ll be able to engage with them more authentically and move them to take action.I can help.I’ve created a rigorous, empathy-based approach that helps marketers develop brands, products, and messages that connect deeply and inspire action. Create more focused brand and marketing strategies Develop clearer, more compelling messages and content Reach new, more diverse audiences Engage deeply with existing audiences Launch new products that ignite interest and action Increase website, email, and social media conversions Make faster, more confident decisions that lead to better results!If you’d like to learn more, send me a message here on LinkedIn and we can set up a time to talk-WHO DO I WORK WITH?CEOs and leaders Marketing and content professionals Product managers WHAT DO I DO?I help marketers and leaders operationalize empathy to make deeper, more authentic connections that lead to sustainable growth. I share my empathy-driven process through full-service consulting, group workshops, and training classes. WHAT OTHERS ARE SAYING“Marissa has led my organization through a challenging process of clarifying who we are and what matters to us and most importantly how we speak to and serve our partners and audiences.”\"We worked with Marissa to help us reimagine one of our products and position it to gain greater market share. Her highly focused, empathetic approach helped us to create successful go-to-market strategies and compelling messages right from the start.\"\"Marissa helped us develop messages that are not just product or sales oriented. I haven’t met a lot of communicators who are rigorous in their methods, understand empathetic communication, and actually make it work for business.\" READY TO START?I’d love to talk. Please message me here on LinkedIn, and we’ll set up a