Marissa Fread
Director, Experience Design Strategy @Sun Life
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WORK HISTORY
Director, Experience Design Strategy @Sun Life
Waterloo, ON, CA
Created the structure and approach for building out a new XD program strategy function to connect and advance the XD practice globally, including:• XD Measurement & Maturity: Designed a measurement framework for assessing the impact of XD ways of working, and a program to assess the relative maturity of XD teams – with the goal of showing how investment in the practice results in better outcomes• XD Principles: Collaborated with global partners to create, test, and roll out a set of principles to guide the design of experiences• XD Community: Monitor and evolve the strategy for the global XD communities with the goal of providing connection and thought leadership for XD leaders and practitioners• XD Consulting: Provide guidance for teams looking to integrate a user-centric approach into team planning and strategic projects
EDUCATION
University of Waterloo
Bachelor of Arts (BA), Honours English - Rhetoric and Professional Writing, Psychology Minor
SKILLS
ABOUT MARISSA FREAD
An experienced and talented digital strategist and design leader with a keen eye for detail, an ability to learn quickly, and a passion for driving client and business outcomes through data-informed methods. Excellent communication and organizational skills, with a talent for translating complex ideas into concise concepts, and experience developing process improvements and monitoring team priorities to meet company objectives. Strategic thinker who plans, manages, and implements the digital roadmap while creating and implementing structures and processes to advance the transformation to a client centric culture. Highly collaborative, inclusive, and creative with over 15 years of experience leading and coaching teams.Expertise includes: • Team management, including managing global resources • Budget setting and prioritization• Developing and managing relationships with cross-functional teams • Managing external agencies• Long-term digital strategy development• Strong focus on the user experience
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