Marissa Filletti

About Marissa Filletti

I’m a passionate content marketer with 10+ years of craft experience and 4+ years of leading teams to drive measurable visibility and revenue growth for Fortune brands in finance, entertainment, tech, insurance, legal, and healthcare. I love finding where user intent and brand goals intersect— leveraging data and behavioral insights to deploy content strategies that not only resonate with audiences but also fuel business performance.Currently, I\'m a content leader at Terakeet, a partner to global brands that specializes in organic and generative AI search strategies to drive visibility, acquisition, and reputation management. My focus is directing a team of content managers, specialists, and editors, providing vision, training, strategic oversight, and operational support to ensure they can deliver impactful work that exceeds client expectations.🧠 Areas of expertise- Content strategy development - Search and generative engine optimization (SEO/GEO)- Data-driven decision making (leveraging audience, user journey, and search insights)- Content operations and workflow optimization - Content production management and quality assurance- Cross-functional collaboration (sales, product, marketing, training)- Content mentorship, training, and developmentOur industry is moving at the speed of light, so I\'m always excited to talk shop with other content marketers, brand strategists, and creatives. Let\'s connect!

Experience

1. Director of Content

   Terakeet

   Feb 2023 — Present

   Directs a team of Content Managers, Specialists, and Editors, providing vision, training, and strategic oversight to deliver measurable results for Fortune brands- Oversees content strategy and production to ensure programs are positioned to achieve desired outcomes- Leads workshops and client presentations to support new business acquisition and expansion opportunities- Designs scalable content processes and governance that maximize efficiency, ensure consistent quality, and deliver measurable impact- Manages resources effectively across account teams by aligning talent with client objectives and monitoring utilization/productivity- Leads AI exploration efforts, facilitating use case testing, process integration, and training- Facilitates development and training to ensure the team is informed on evolving best practices, emerging trends, and macro-level shifts impacting our work (i.e. AIO, GEO).

Education

• Utica University

  Bachelor’s Degree, Public Relations

  2014 — 2017

Skills

• Online Lead Generation
• Market Research
• Strategic Communications
• Adobe Creative Suite
• Storytelling
• Copywriting
• Event Planning
• Microsoft Office
• Email Marketing
• Indesign
• Public Relations
• Media Relations
• Digital Marketing
• Blogging
• Research
• Video Editing
• Strategic Planning
• Team Building
• Copy Editing
• Marketing
• Graphic Design
• Content Marketing
• Creative Campaign Development
• Interviewing
• Social Media
• Fundraising
• Communication
• Google Analytics
• Google Adwords
• Photography
• Leadership
• Press Releases