Marissa McDonald

Creative Leader | Storytelling Enthusiast | Open to Full-Time Opportunities

Role
Senior Art Director at Splashlight
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Marissa McDonald

As a results-driven Creative Leader, I specialize in crafting bold ideas into impactful, visually stunning campaigns that elevate brand presence. With expertise in branding, digital marketing strategy, and multi-channel campaigns, I deliver creative solutions that engage audiences and achieve measurable results.I’ve led cross-functional teams to execute award-winning projects spanning art direction, storyboarding, and user-centric design. My work blends strategic leadership with content innovation, ensuring every initiative aligns with brand goals while pushing creative boundaries.I thrive in environments where team collaboration, data-driven creativity, and emerging trends like sustainable design and AI-driven content drive growth. Skilled in tools like Adobe Creative Suite and Figma, I’m passionate about delivering visionary campaigns that leave a lasting impact.Let’s connect to create extraordinary work that inspires and delivers results!

Experience

  1. Senior Art Director

    Splashlight

    Jul 2022 — Present · New York, NY, US

    Spearhead the restructuring of the Nike creative department and implement a collaborative workflow that boostedproductivity, achieving a 50% account growth in key categories through strategic content and visual storytelling.

Education

  • University of Maryland Eastern Shore

    Bachelor of Science (BS), Human Ecology - Fashion Merchandising

    2002 — 2006

  • General Assembly

    Digital Marketing Cerfication

  • Fashion Institute of Technology

    Fashion Design

  • Fordham Gabelli School of Business

    Master of Science - MS, Strategic Marketing Communicanications

    2020 — 2021

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Marissa McDonald — Senior Art Director at Splashlight in Brooklyn, NY, US | Unifers