Marissa Borjon

About Marissa Borjon

I\'m an accomplished PR/communications professional with over 13 years of professional experience in the global public relations profession specializing in product and marketing communications (7+ years agency; more than 5+ years in-house). • Effective leadership qualities with an exemplary public relations skill set. • Detail-oriented, strong writer and keen eye for copy editing. • Proven track record of story mining for newsworthy angles and model partnership behavior across teams, departments and divisions. Agency career highlight: earned organic new business twice by being personally requested by specific clients to support specific projects. By the numbers: • 63 feature stories (from 20••••22) for Toyota Newsroom that I oversaw and/or contributed to the development of in order to further amplify Toyota’s marketing sponsorships and partnerships. • 34 press kits with corresponding internal Q & As and key messages that I was responsible for the content management of in order to feature vehicles, advertising/marketing campaigns and sponsorships. • 28 strategic communications plans (20••••22) targeting various types of media that I was responsible for the development and implementation of. As a passionate and highly-motivated communications professional with experience working in a fast-paced environment, I’m constantly exceeding expectations and more than capable of working with executive leadership, management and colleagues across departments and divisions. Fun fact: I partially credit my people-person skills and public speaking expertise to the fact that I’ve been an emcee for eight wedding receptions. In 2022, I earned a certification from USC Annenberg in “Managing Complexity in Diverse Organizations.” Expanding upon what I’m learning in my day-to-day work, I’m being proactive in educating myself on a critical competency for professionals – the ability to create, sustain and lead diverse work environments. I’m excited to apply those learnings to my professional work so I can help create and support inclusive environments and produce, distribute and optimize content that is effective for different audiences. Previous clients include: • Mazda North American Operations • Toyota Motor Sales, U.S.A, Inc. • Clif Bar & Company • Nestlé • Yamaha Motor Corporation, U.S.A. • NADAguides • The Arthritis Foundation • Wilshire Private Markets Yes, you read that correctly. I worked on the Toyota account in my agency life and now some of those clients are my colleagues!

Experience

1. Manager, External Communications

   Toyota North America

   Jul 2022 — Present

   Oversee all aspects of TMNA’s Toyota and Lexus newsroom sites to further protect, promote and enhance the reputation of the company and brands, including the strategy, development and publishing of all newsroom feature story editorial content. • Lead two direct reports and manage eight agency partners including vendors tasked with corporate reputation monitoring. • Serve as a key media contact on business-related inquiries.

Education

• University of Southern California

  MA, Strategic Public Relations

  2008 — 2010

• UC San Diego

  BA, Communications

  2003 — 2007