Marissa Williams

Marketing & Communications Executive | Brand Architect | Omni-Channel Strategist | Values-Driven People Leader | Executive Advisor

Role
Marketing Director at Northside Hospital
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Marissa Williams

Strategic Communications & Marketing Executive with 18+ years of experience building and protecting the reputations of complex, multi-stakeholder organizations. Expert at translating business priorities into values-led narratives that resonate with internal teams, external partners, and the marketplace. A collaborative advisor to C-Suite leadership, leveraging an omnichannel approach to drive organizational alignment, market share, and purpose-driven brand equity.Strategic Toolkit:Global Brand Strategy • Operational Scaling • Digital Transformation • C-Suite Advisory • Full-Funnel Performance • ROI Optimization • Team Mentorship • Crisis Management

Experience

  1. Marketing Director

    Northside Hospital

    Mar 2024 — Present

    Spearheaded annual marketing strategies and KPI development for high-value portfolios, directing agency partners on execution of comprehensive marketing campaigns to promote the hospital\'s brand and full spectrum of healthcare services. I also streamlined operational processes and enhanced team culture through leadership and mentorship of large team of marketing professionals.

Education

  • Emory University - Goizueta Business School

    MBA 2009, Global Marketing & Strategy/ Organization Management

    2007 — 2009

  • North Carolina Central University

    BBA, Marketing & Management

    1999 — 2003

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Marissa Williams — Marketing Director at Northside Hospital in Atlanta, GA, US | Unifers