Marissa Viens

About Marissa Viens

As a Marketing Manager I enjoy growing brands, solving problems, and storytelling. With a creative yet strategic mindset, I thrive in content marketing, brand building, and making complicated ideas easier to understand through clear messaging and compelling visuals.With 5+ years of experience across B2B and B2C marketing, I’ve had the chance to work on everything from social media strategy and paid ad campaigns to collateral creation, and email campaigns that resonate with target audiences. I’ve also managed conferences and large-scale events with budgets up to $100K—handling everything from logistics planning to social and email promotions.For the past two years, I’ve been the Marketing Manager at Revology, playing a key role in building and growing the Revology brand—helping establish our voice, expand our presence, and reach executive-level health system leaders including VPs of Revenue Cycle, CFOs, and CEOs. I elevate our brand visibility through strategic content, paid media, brand collateral/graphic design, event marketing, email campaigns—and I love every minute of it. What I enjoy most about marketing is the people side—supporting teams, educating audiences, and creating messaging that actually resonates. Outside of work, I’m passionate about fitness, nutrition, and wellness, which naturally aligns with my interest in healthcare and keeps me motivated both personally and professionally.

Experience

1. Marketing Manager

   Revology

   Sep 2024 — Present

   Since joining Revology, I’ve launched and led initiatives that did not previously exist, including-Expanded culture content by creating an employee spotlight series, day-in-the-life series, and more culture-focused videos, as well as creating a Glassdoor page, and launching a culture committee to support internal engagement-Launched the company’s first monthly LinkedIn newsletter, growing subscribers to 642 within four months through strategic content planning and audience engagement-Created a structured email marketing strategy, including adopting Salesforce Pardot and building Revology-branded HTML email templates (HTML emails were not previously in use)-Designed and refreshed sales and marketing collateral (decks, one-pagers, two-pagers, templates, proposals, etc.)-Developed a detailed LinkedIn social media strategy that increased followers by 600+ through consistent, original content, consisting of a blend of thought leadership and culture-Created unique onsite video concepts for both culture and thought leadership-Supported the design and relaunch of our company website, ensuring brand consistency and clarity-Managed paid campaigns across LinkedIn Ads focusing on driving target audience to our website and demo form-Plan quarterly conferences and events (including booth and banner design, giveaways, social and email promotions), and oversee event budgets up to $100K-Created and executed email campaigns and social media posts for conferences and events, tracking analytics to measure success and inform future strategies.

Education

• Fairfield University

  Bachelor's degree, Marketing

  2018