Marissa Southern
Integrated Marketing Communications | Business Development Leader Growing Markets Through Creating Strategic Community Relationships & Storytelling
- Role
- Business Development and Marketing Representative at Servpro Midland Tx
- Location
- Midland, TX, US
- LinkedIn followers
- 500 followers
About Marissa Southern
About Me The Vibe Setter, Sparkle Leader … AKA the heartbeat of every brand I touch. With a passion for people and purpose driven storytelling, I bring big picture strategy, creative execution, and a sense of humor that keeps the wheels turning (and the team smiling). Whether it is launching campaigns, crafting compelling communications, or throwing the event of the season, I do it all with intention and impact. I am a communication crusader at heart. I believe the way we speak, write, listen, and connect shapes everything. From teaching teams how to communicate more effectively to implementing streamlined internal practices, I thrive on helping organizations become more productive, aligned, and inspired.🤝 Team spirit is my non-negotiable. I lead with collaboration, kindness, and the belief that great things happen when people feel empowered, supported, and heard. I am the kind of teammate who builds momentum, boosts morale, and brings people together. Even in chaos, I keep things light, fun, and focused.Whether I am strategizing for a nonprofit, curating a high impact campaign, or bringing joy to internal culture, I am fueled by innovation, clarity, and a genuine love for what I do. I am proud to be the person who can see it once, and do it all! Let’s connect!I love creative collabs, leadership convos, and sharing ideas that make work feel like play.
Experience
Business Development and Marketing Representative
Nov 2025 — Present · Midland, TX, US
Sales Management-•Ensure knowledge of sales, office, and production procedures. Conduct in-field-ride-alongs.• Manage COI contact list.• SMR/CSMR Field Sales Support.•Team Reporting to Management-Key Accounts Management-•Ensure accuracy of customer data, complete support tasks, and monitor assigned key COI relationships.•Ensure accuracy of customer data, complete support tasks, and monitor assigned commercial COI relationships.•Priority Responding.•Benefit market mitigation through relationship building, educational programs, lead generation, and awareness. Connect with COIs in different settings as part of the relationship building process-Marketing Support Management-•Create annual marketing plan.•Develop, manage, and report activity for franchise social media sites and professional website platform.•CE Program Promotions and Follow-Up.•Plan Association Activities and Events.•Plan Community Event activities-Sales and Marketing Plans-•Determine personnel budgets, staffing needs, marketing/sales budget and forecasting.•Create annual marketing plan.•Establish goals for revenue and activities, monitor assigned COI relationships to meet or exceed ssigned activity goals.•Define route and sales territories.•Budget planning for marketing and sales.•Report goals into actionable activities.
Education
The University of Texas Permian Basin
Bachelor of Arts - BA, Communication and Media Studies
South Plains College
Associate's degree, Communication and Media Studies
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