Marissa Salierno
- Role
- VP, General Manager, Sales & Marketing at Red Bull
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Marissa Salierno
A seasoned CPG & Beverage industry VP and Executive Coach with upward 15+ years of…
Experience
VP, General Manager, Sales & Marketing
Jul 2021 — Present
Heads up all Sales and Marketing Activities for The New York Region, which includes the states of NY and NJ and upwards of $250M NS across all channels. Oversee team of 52 full time and 40 part time employees across all channels of Marketing (Brand, Sports, Culture & Media), On/Off premise Sales, and Distribution Management teams. Responsible for leading the planning and execution of Red Bull’s business plan within the region. Leadership team is composed of a Director, Marketing; Director, On Premise; and Director, Distribution. Job Scope Includes: PLAN & EXECUTE REGION BUSINESS PLAN (BP) Build the annual BP for the region in accordance with global & national strategies Ensure alignment and integration for marketing and sales initiatives Drive, align, and implement annual BP with region’s third party & independent distributors Provide input and feedback to senior leadership on BP strategies Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to business plan LEADERSHIP Lead team in executing against key customer and consumer initiatives. Track and measure KPI results on key region goals and objectives vs. business plan Drive consistent coaching, feedback, and training across all teams in real time Ensure yearly goals and KPIs are set for every employee Drive “Best 11 Player” philosophy on talent and hiring decisions Establish an open and honest culture that drives transparency, feedback, trust, diversity, and inclusion within the Region REGION MARKET TRENDS & ANALYSIS Track and analyze key customer and consumer trends (e.g,$ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities Ensure Red Bull is the number 1 executed energy drink brand in store Ensure key business plan priorities are executed with our distributor networks Maintain strong and effective business relationships with our 3rd Party Distribution Partners through consistent communication and feedback
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