Marissa Forcier
crm & retention marketing at ehouse | shopify platinum agency
- Role
- Director of Crm, Lifecycle, and Retention Marketing Services at ehouse
- Location
- Quincy, MA, US
- LinkedIn followers
- 500 followers
About Marissa Forcier
Strategic leader overseeing CRM and retention marketing for top-tier clients. I drive…
Experience
Director of Crm, Lifecycle, and Retention Marketing Services
Apr 2024 — Present
Leads strategy and execution for CRM, email, and retention marketing across a portfolio of top-tier clients. Serves as a strategic advisor, leveraging data-driven insights to drive engagement, increase customer lifetime value, and optimize lifecycle performance. Collaborates cross-functionally with paid media, creative, content, and SEO teams to ensure cohesive, high-impact marketing campaigns. Oversees performance reporting, client communications, and platform partnerships (e.g, Klaviyo), while mentoring internal teams on best practices in segmentation, deliverability, and campaign optimization.
Education
Regents University London
Bachelor of Arts (BA), Psychology
2013 — 2013
Oliver Ames High School
High School Diploma, High School/Secondary Diplomas and Certificates
2007 — 2011
University of Hartford
Bachelor of Arts (BA), Psychology
2011 — 2015
Skills
- Recruiting
- Outlook
- Claims Management
- Leadership
- Social Media
- Microsoft Word
- Team Leadership
- Teamwork
- Nonprofits
- Creative Writing
- Community Outreach
- Advertising
- Fundraising
- Writing
- Social Networking
- Catering
- Google Docs
- Time Management
- Cashiering
- Higher Education
- Training
- Calendar Planning
- Microsoft Office
- Sales
- Event Planning
- Expense Reports
- Medical Billing
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Event Management
- Meditech
- Public Speaking
- Customer Service
- Data Entry
- Data Analysis
- Remittance Processing
- Blogging
- Research
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