Marissa Rowell

About Marissa Rowell

Marketing, communications, and creative professional experienced in visual storytelling…

Experience

1. Founder, Fractional CMO

   Keenmixer

   Nov 2023 — Present

   Provided fractional CMO leadership for nonprofit and startup clients, delivering brand strategy, marketing roadmaps, and weekly executive-level guidance.Developed brand positioning and messaging frameworks, including campaign pillars, target audience profiles, and guidelines to ensure consistency across digital, print, and event collateral.Directed creative production workflows includes managing social media posts, design requests, vendor approvals, and campaign deliverables, while utilizing tools such as Notion, Asana, Wrike, G-Suite, Meta Business Suite, Canva, Adobe Creative Suite, DAM (Media Valet) and CRM (Salesforce and Hubspot).Led campaign development and implementation, coordinating copy, creative direction, calls-to-action, and deployment calendars for organic and paid campaigns.Oversaw social media management across Instagram, Facebook, YouTube, LinkedIn, and TikTok, producing 3–4 posts per platform per week, engaging communities, and reporting monthly performance metrics.Designed sponsorship and investor pitch decks, B2B and B2C sales collateral, and donor engagement materials to grow revenue streams, while coordinating outreach and partner communications.Managed budgets, invoices, and POs while coordinating stakeholders (vendors, design teams, external partners) and producing performance reports with insights for ongoing optimization.

Education

• University of Hawaii at Manoa

  Bachelor's of Fine Arts, Graphic Design

  2003 — 2006

• University of Hawaii at Manoa

  Bachelor's Degree, Communications, Minor in Art

  1995 — 1999