Marissa Patlingrao Cooley

About Marissa Patlingrao Cooley

Brand storyteller specializing in the art and science of content in commerce with years of proven success in seeking out, packaging and amplifying stories for impact. I started my career as a lifestyle magazine editor and writer for Condé Nast, Time Inc and the Wall Street Journal, among others, before turning my editorial filter to retail brands, including West Elm, Tory Burch, Reese Witherspoon\'s Draper James and most recently, Dermstore. With more than a decade in retail, I’ve gained valuable leadership experience developing and steering creative, editorial, social, brand voice and performance marketing content as a global creative strategist, brand storyteller and marketer. My specialty is consumer-first brand and product storytelling across paid, owned and earned channels: campaigns that inspire emotional connection with customers and exceed engagement and revenue goals. I have repeated success translating merchandising objectives, consumer insights and data into meaningful marketing programs, creative strategies and product narratives. As a creative team leader, I also have proven success articulating clear creative blueprints for execution and leading teams through times of change.Expertise in Branding & Identity | Brand Narrative & Storytelling | Visual Communication | Campaign Development | Editorial Calendars | Product Launches | Content Marketing | Creative Direction | Video Production | Photo Shoots | Video Storytelling | Social Media Marketing | Social Content Creation | Event Marketing | Influencer Marketing | Digital Content Strategy & Development | Copy & Wordplay | Brand Voice | Written & Visual Editing | Retail Marketing | Experiential Events | Creative A/B Testing | Data-Driven Creative Solutions | Ecommerce Content | UX & User Empathy | Leading Change | Cross-Functional & Global Collaboration | Team Building & Retention | People Development

Experience

1. VP, Brand Marketing & Communications

   Dermstore

   Jan 2024 — Present · New York, NY, US

Education

• Brown University

  BA, Comparative Literature + Italian Studies

Skills

• Copywriting
• Journalism
• Editorial
• Magazines
• Writing
• Fashion
• Wordpress
• Blogging
• Editing
• Editorial Direction