Marissa James
Consumer Research Analyst at NASCAR
- Role
- Consumer Research Analyst at NASCAR
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Marissa James
A graduate from the Stetson-Hatcher School of Business and Economics. In 2020, I…
Experience
Consumer Research Analyst
May 2022 — Present · Charlotte, NC, US
Lead and co-lead custom consumer research initiatives from design through delivery, conducting qualitative and quantitative studies among current fans, potential fans, and general population audiences to uncover consumer insights and guide strategic decision-making.•Develop, write, program, and administer surveys, ensuring clarity, accuracy, and reliability of questions to collect relevant and actionable data.•Collaborate with cross-functional teams to align research objectives with broader business goals.•Analyze quantitative and qualitative data utilizing SPSS and Microsoft Excel, uncovering key insights, and presenting actionable recommendations to stakeholders. •Prepare comprehensive reports and presentations to communicate research findings to senior-level stakeholders.•Manage the Official NASCAR Fan Council (NASCAR’s avid fan community) by conducting annual member recruitment, administering weekly post-race surveys, conducting ad-hoc research studies, and maintaining accurate member data records.
Education
Archer High School
High School Graduate
2012 — 2016
Mercer University
Bachelor's Degree
2016 — 2020
Mercer University
Master of Business Administration - MBA
2020 — 2022
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