Marissa Hoover
Account Supervisor @Rescue | The Behavior Change Agency
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WORK HISTORY
Account Supervisor @Rescue | The Behavior Change Agency
Collaborates with senior staff to devise strategies addressing major public health issues such as substance use disorder, fentanyl, and sexual health. Implements research-driven strategies to craft digital and multi-channel marketing campaigns, amplifying awareness and engagement. Directs team members in generating campaign collateral, spanning commercials, graphic design, web design, and social media. Manages campaign budgets totaling $2.5 million in 2023 and $3.6 million year-to-date, ensuring financial health through monthly planning and reconciliation across multiple campaigns. Serves as the primary point of contact for clients, delivering concise monthly/quarterly reports showcasing strategies, timelines, deliverables, and outcomes. Plays a pivotal role in nurturing and expanding client relationships, while also overseeing cross-discipline project timelines to guarantee timely delivery of client expectations.
EDUCATION
Illinois Wesleyan University
Bachelor of Arts (BA), International Studies
University of Illinois Chicago
Master of Public Health (MPH), Community Health Sciences
SKILLS
ABOUT MARISSA HOOVER
I am a passionate advocate determined to do work that makes the world a better and more equitable place. My background is in public health, direct response fundraising, and market research. I am mission driven with strong communication and project management skills in a impact-driven environment.
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