Marissa Heighway

About Marissa Heighway

Growth-driven marketing leader with a proven track record in demand generation, GTM strategy & product marketing, and full-funnel execution. I build high-impact GTM strategies & campaigns that fuel revenue, not just leads.I\'ve driven 3–4x pipeline coverage annually, contributing $20M+ in pipeline year over year and delivering a 4.27 ROMI. My work has led to double-digit company growth, increased lead conversion, and stronger brand engagement across channels.From launching products to scaling market presence, I specialize in turning insights into action—and marketing into a growth engine. Partnered with brands like Equinox, Crunch, and Technogym to make it happen.Let’s connect if you’re seeking results-driven marketing leadership.

Experience

1. Manager, Channel, Demand and Lifecycle

   Hudl

   Feb 2026 — Present

   I lead the strategy and execution of an integrated demand generation engine, connecting email, social, paid, and lifecycle marketing into a cohesive system that drives a predictable pipeline and long-term customer engagement-Strategic Demand Generation: Orchestrate the multi-channel marketing mix—including social, paid media, and web—to build a scalable engine for lead acquisition and brand growth-Marketing Systems Architecture: Serve as the subject matter expert for HubSpot and Salesforce, designing complex automated nurture programs and sophisticated lead-routing workflows-Funnel Analysis & Optimization: Utilize an analytical mindset to perform deep-dive cohort analysis and funnel reporting, providing actionable insights to the VP of Marketing and executive leadership-Lifecycle Strategy: Manage the end-to-end customer journey, utilizing data-driven insights to improve retention, maximize LTV, and ensure high-touch engagement at every lifecycle stage.

Education

• University of Iowa

  Bachelor's Degree, Health Studies

  2010 — 2014