Marissa Casazza

About Marissa Casazza

Marissa is a dynamic marketing leader with a rich background in omnichannel marketing, international sales, and data strategy. Currently a Senior Manager in Omni Shopper Marketing at Maybelline NY, she excels in brand activation, e-commerce strategy, and go-to-market initiatives for major retailers.Her career began at Macy\'s Inc, where she streamlined international sales analysis and developed advanced marketing models. At L’Oréal, Marissa crafted data strategies for programmatic media campaigns. At Essie, she built the digital marketing function from the ground up as the Manager/Senior Manager of Consumer Data Activation and Digital Content Creation, driving 360-degree consumer-centric activations.Marissa is passionate about mentoring young talent and fostering future marketing leaders. She thrives on translating complex data into actionable strategies, fostering collaboration, and navigating the fast-paced marketing landscape.

Experience

1. Global Campaigns & Content Garnier Hair Color

   L'Oréal

   Oct 2024 — Present · Paris, FR

Education

• Lorenzo De' Medici International Institution

  Business, Management, Marketing, and Related Support Services

  2015 — 2015

• Fashion Institute of Technology

  Master's degree, Marketing & Management, Cosmetics & Fragrance

• Marist University

  Bachelor of Business Administration (B.B.A.), Marketing, Advertising, & Digital Media

  2013

• Columbia University

  Certificate, Data Engineering

Skills

• Microsoft Office
• Social Media
• Microsoft Excel
• Marketing
• Time Management
• Sales
• Leadership
• Writing
• Spanish
• Facebook
• Event Planning
• Social Networking
• Photoshop
• Photography
• Press Releases
• Media List Building
• Media
• Social Media Marketing
• Public Relations
• Marketing Communications
• Microsoft Word
• Powerpoint
• Public Speaking
• Teamwork
• Customer Service
• Research
• Qualtrics
• Adobe Photoshop
• Microsoft Powerpoint