Marissa Beaudoin

Experience

1. Senior Manager, Demand Generation

   UKG

   Jul 2022 — Present

   As a Senior Manager of Demand Generation, I oversee a team specializing in developing and executing strategies to generate leads and drive revenue aligned with our sales goals and KPIs. With a strong focus on data and results, I collaborate closely with sales, BDRs, and various internal marketing teams to ensure cohesive and optimized performance. My expertise includes- Strategic Campaign Development: Crafting comprehensive demand generation campaigns that align with company goals and target audiences- Cross-Department Collaboration: Working seamlessly with various departments to ensure unified efforts- Performance Monitoring and Analysis: Utilizing metrics to measure campaign success and making data-driven adjustments- Budget Management: Setting, forecasting, and monitoring demand generation budgets to ensure a strong ROI- Partnership with Sales & BDRs: Meeting regularly with our partners to enable and support their goals with a consistent flow of new leads as well as various other resources.

Education

• Universidad Pablo de Olavide

  International Marketing, Spanish

  2013 — 2013

• Stonehill College

  Bachelor of Science (B.S.), Marketing

  2010 — 2014

Skills

• Event Planning
• Outlook
• Microsoft Office
• Sales
• Leadership
• Customer Research
• Program Management
• Social Media Marketing
• Customer References
• Corporate Blogging
• Project Planning
• Microsoft Publisher
• Spanish