Marissa Alvarez
Product Marketing Professional | Project & Process Execution
- Role
- Product Marketing - Technology Partner Ecosystem at 8x8
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Marissa Alvarez
I\'ve driven $1M+ in monthly MQLs and led GTM motions across a global CCaaS+UCaaS partner…
Experience
Product Marketing - Technology Partner Ecosystem
Jul 2024 — Present
I lead product marketing initiatives for the 8x8 Technology Partner Ecosystem, focusing on building scalable processes and driving clear, high-quality execution. I manage partner content, coordinate GTM motions for product launches, and support sales enablement through streamlined resources and messaging. I also oversee program marketing, ensuring the partner ecosystem is represented consistently and effectively across all channels-Drive messaging, positioning, and GTM across 10+ partner products, aligning internal and external stakeholders to ensure successful launches-Build scalable workflows and templates that bring structure and repeatability to partner onboarding and launch execution-Coordinate partner launches end-to-end, from stakeholder alignment to external announcements that maximize visibility and engagement-Collaborate with cross-functional teams to expand partnerships through case studies, webinars, blogs, and other demand generation initiatives.
Education
San Diego State University-California State University
Bachelor of Arts - BA
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