Marisol Villegas
- Role
- Senior Director, Integrated Marketing, Paramount Brand Studios at Paramount
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Marisol Villegas
Areas of Expertise: • Multi-channel & Social Media Marketing • Content Creation & …
Experience
Senior Director, Integrated Marketing, Paramount Brand Studios
Feb 2022 — Present
Serves as the key leader for addressing and resolving organizational alignment issues on critical marketing and business objectives leading to highly efficient collaboration across internal divisions.\\\\n\\\\n• Lead day to day activation, and operations of multi-platform marketing campaigns for high profile clients meeting or exceeding 100% of client revenue goals across various brand categories: Automotive, Telecommunications, QSR/Restaurants, CPG, Pharmaceutical, Insurance, Retail, Beverage, Financial, and Studio business.\\\\n\\\\n• Curate pitch development through insights that provide client strategy solutions that amplifies their brand awareness and purchase intent through various fan touch points: digital, social, experiential, influence, branded custom content, and linear TV experiences.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
USC Marshall School of Business
MBA
UCLA
Bachelor of Arts - BA, International Economics with Specialization in Labor & Workplace Studies
Skills
- Marketing Strategy
- Strategic Partnerships
- Customer Insight
- Brand Management
- Competitive Analysis
- Management
- New Media
- Multi-Channel Marketing
- Marketing Management
- Marketing
- Digital Strategy
- Cross-Functional Team Leadership
- Product Marketing
- Analytics
- Strategy
- Digital Media
- Online Marketing
- Sales
- Business Strategy
- Product Management
- Social Media Marketing
- Online Advertising
- Strategic Planning
- Marketing Communications
- Digital Marketing
- Media Planning
- Advertising
- Social Media
- Leadership
- Integrated Marketing
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