Marisol V.

About Marisol V.

I am a driven marketing leader who leads with empathy and build with purpose—because the best products don’t just work well, they make people’s lives easier (even when they don\'t know they need them). For 15+ years, I’ve worked at the intersection of marketing, product, and customer experience—launching strategies and solutions that solve real problems and deliver results. I’ve led cross-functional teams, collaborated closely with engineering and design, and brought ideas to life from first insight to final launch. Whether it’s improving onboarding, driving engagement, or building something users didn’t even know they needed, I focus on what matters and move fast with clarity, curiosity, and care. I’ve helped shape product and marketing strategies across B2B, B2C, DTC, and eCommerce—always grounded in user needs and built for impact. I thrive where product, UX, and storytelling meet. This is where the real magic happens—and where I do my best work.

Experience

1. Senior Marketing Lead, Digital Marketing

   Guidepoint

   Jun 2022 — Present · NY, US

   Guidepoint connects clients with vetted subject matter experts—Advisors—from our global 1.75M network. Our clients leverage the insights and perspectives shared by our Advisors to stay informed and make informed business decisions.Lead a high performing digital marketing team to create and implement global lead generation strategies, focusing on optimizing multi-channel campaigns and SEO tactics to enhance brand awareness and visibility among over 1.75 million expert advisors across various sectors, including Healthcare, Private Equity, Consulting Firms, and Hedge Funds.Developed and implemented AI-driven SEO driven strategies to optimize website performance and increase organic visibility across multiple platforms, generated 43% form conversions, positioning Organic as the leading conversion channel on the site.