Marisol Menendez
Product Marketing Manager at NI | Go-to market leader | Content creator | Channel enthusiast
- Role
- Product Marketing Manager at NI (National Instruments)
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Marisol Menendez
As a Principal Partner Marketing Manager at NI, I create and execute global co-marketing plans that build credibility, generate demand, and help both companies grow their business. With over 10 years of experience in marketing, sales, and engineering roles, I have developed a deep understanding of the customer journey, the dynamic market, and the ADAS applications in the transportation and semiconductor industries.My passion is to help customers fall in love with our solutions and help them solve their problems. I enjoy working with global multidisciplinary teams and serving as a bridge between the technical, sales, and marketing sides. I am a problem solver who enjoys challenges and opportunities and I believe we are all responsible for driving the change we want to see in the world. I am also a certified LabVIEW developer and a proficient speaker of English, German, and Spanish.
Experience
Product Marketing Manager
Apr 2024 — Present · Austin, TX, US
This role involves developing and executing go-to-market strategies for our enterprise software solutions, with a focus on Product Analytics, Big Data, and Systems Management. Key responsibilities include crafting clear messaging, creating and executing demand generation campaigns, developing ABM plans, and producing sales enablement tools for solutions like NI SystemLink, NI Go Analytics by Optimal+ and NI DIAdem. The role also involves conducting market research, supporting product launches, and collaborating with Offering Management and Business Units to ensure our solutions meet customer needs.
Education
The University of Queensland
Exchange Program, Mechatronics Engineering
2008 — 2009
Universidad Anáhuac
Ingeniería, Mecatrónica
2005 — 2010
Skills
- Sensores
- Microsoft Office
- Sales
- Programación
- Automatización Industrial
- Account Management
- Virtual Instrumentation
- Electrónica
- Servicio De Atención Al Cliente
- Strategic Planning
- Fpga
- Ventas
- Pxi
- Ingeniería
- Planificación Estratégica
- Crio
- Direct Sales
- Diadem
- Engineering
- Electronics
- Sensors
- Machine Vision
- Business Strategy
- Technical Support
- Adquisición De Datos
- Gestión De Proyectos
- Automation
- Project Management
- Pruebas
- Training
- Technical Demonstrations
- Testing
- Labview
- Data Acquisition
- Sistemas Embebidos
- Programming
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