Marisha Plaskocinski
Business Development Director @Kantar
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WORK HISTORY
Business Development Director @Kantar
London, GB
As a Business Development Director at Kantar UK, I serve as the key Commercial Lead for LIFT ROI, Kantar’s core Marketing Mix Modelling solution. Closely integrated with our Marketing Effectiveness Practice, LIFT ROI empowers brands to optimise their media investments and unlock incremental growth. By embedding ‘Only Kantar Can’ outcomes, our programmes uniquely connect brand building and creative impact to the heart of and Marketing Effectiveness, ensuring our clients capture the full spectrum of value from their investments. My role bridges commercial strategy and client delivery, translating complex analytics into actionable insights that resonate with senior stakeholders.In parallel, I lead the Sales Development Representative (SDR) function, managing a dynamic team of four direct reports. Together, we drive commercial growth by identifying strategic opportunities, nurturing early-stage relationships, and delivering qualified pipeline that aligns with client needs and market trends.By combining SDR leadership with deep expertise in marketing effectiveness, I bring a unique value proposition: building strong, trust-based relationships with prospects and clients, while helping them realise the full potential of Kantar’s evidence-based solutions.
EDUCATION
Kingsmead College
National Senior Certificate, History, Biology, French, Spanish, Mathematics, English, Afrikaans and Life Orientation
University of Edinburgh Law School
Bachelor’s Degree, LLB Law (Hons)
ABOUT MARISHA PLASKOCINSKI
I am known for being a “team player” with a high level of intellectual curiosity. I see opportunity and growth in learning more about what I do and how it impacts others. I am the kind of person who wants to join a community of forward-thinking people, all personally and professionally invested in the success of our clients. I thrive in a collaborative space where everyone’s learning from each other and learning fast. I believe in being empowered by my work and taking ownership of all that I do.
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