Marisa Rachel Swanson

About Marisa Rachel Swanson

Marisa Swanson is a senior brand creative based in Greenpoint, Brooklyn. Beginning her…

Experience

1. Lead Copywriter

   Brooks Brothers

   Mar 2021 — Present · New York, NY, US

   Develop and implement new brand voice and tone for Brook Brothers.• Mentor and train freelance copy team members.• Transition new employees on the copy team to Brooks Brothers’ CMS and best practices.• Concept creative and editorial copy for special projects/releases.• Compose copy for all digital marketing assets including, email, paid & organic social media, product romance, look book, collection statements, signs & more, ensuring voice cohesion throughout.• Collaborate with creative/marketing directors, to communicate Michael Bastian’s vision and inspiration through each marketing channel while surpassing business KPIs.• Collaborate with e-commerce & marketing teams to ensure accuracy• Maintain editorial standards across channels.• Continuously shape brand voice to stay competitive with evolving market practices.

Education

• Baruch College

  Bachelor of Business Administration (BBA), Business/Managerial Economics | Experimental Research Psychology

  2006 — 2011

Skills

• Trend Analysis
• SEO
• Beauty Industry
• Books
• Social Media Marketing
• Storytelling
• Copy Editing
• Marketing
• Fashion
• Interviews
• Entertainment
• Creative Non-Fiction Writing
• Journalism (Online, Print)
• Public Relations
• Proofreading
• Publications
• Copywriting
• Journalism
• Advertising
• Literary Analysis
• Magazines
• Writing
• Press Releases
• Web Content
• Editorial
• Blogging
• Beauty How-Tos
• Trend Spotting
• Editing
• Content Management
• Freelance Writing
• Content Editor
• Facebook
• Fashion How-Tos
• Creative Direction
• Management
• Creative Non-Fiction