Marisa Porter
Marketing Consultant / Helping Brands and Marketing Team Reach their Goals
- Role
- Marketing Consultant at Champion Petfoods
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Marisa Porter
I am a classically trained charismatic marketer, with experience in both large and small organizations. For over a decade, I have helped brands develop and execute strategies that drive growth and exceed specific business KPIs. I specialize in brand strategy, digital marketing, e-commerce, analytics-driven insights, and product innovation. I am constantly looking for new and innovative ways to speak to the target consumer and ultimately drive sales and increase profitability.My tenure at Justin\'s Nut Butter as well as partnering with Champion Petfoods and Lily\'s Toaster Grills exemplifies a commitment leveraging market research and campaign management to drive sales, profitability, and brand evolution.I currently run Porter Consulting Services, and love partnering with brands to optimize marketing and drive results. I hold an MBA from Boston University and a Digital Marketing Analytics Certificate from MIT Sloan.
Experience
Marketing Consultant
Jul 2024 — Present · Louisville, CO, US
Spearheaded the development of a new category international product, collaborating with cross-functional teams on formulation, packaging, and consumer insights.• Managed a capacity evaluation project to determine new capital requirements, analyzing historical demand and forecasted global product growth.• Provided strategic marketing insights for a pricing; included competitive landscape analysis and detailed internal item-by-item cogs, volume and margin evaluations.• Launched ACANA cat media campaign, utilizing OLV, CTV/Pre-roll, display, and meta channels
Education
MIT Sloan School of Management
Certificate, Digital Marketing
Middlebury College
Bachelor of Arts, Economics
2005 — 2009
Middlebury College
Bachelor's degree, Economics
2009
Questrom School of Business, Boston University
MBA Candidate, Marketing
2012 — 2014
Skills
- New Product Implementations
- Microsoft Office
- Microsoft Powerpoint
- Management
- Ac Nielsen
- Competitive Analysis
- Microsoft Word
- Strategy
- Go-to-Market Strategy
- Brand Marketing
- Sales Presentations
- Data Analysis
- Brand Strategy
- Marketing
- Segmentation
- Pricing Analysis
- Iri
- Brand Management
- Marketing Strategy
- Analysis
- Microsoft Excel
- Quantitative Research
- Marketing Research
- Customer Insight
- Social Media
- Brand Equity
- Market Research
- Analytics
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